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- Webinar DVD's and CD's:
Facebook, Twitter, Blogs & More- New Medias for Healthcare Marketing
Webinar Recording Price: 199.00 -
SUMMARY
The popularity of Facebook, YouTube, Twitter, Blogs, & iPods is increasing exponentially. How can your healthcare organization incorporate these powerful social media tools in your marketing and communications arsenal? Are you prepared to "join the conversation" as your current and potential patients surf the web in search of healthcare information? Join us for a 60-minute webinar where you and your colleagues will discover:
- Health 2.0- Utilize Online Communities for Marketing Opportunities
- How to Maximize Your Communication Efforts through Social Medias
- Combating the Dangers of the Web & Responding to Online Criticism
- Successful New Media Marketing Campaigns in Healthcare Today
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PROGRAM BENEFITS
This practical 60-minute, webinar will provide you and your colleagues with what you need to know to leverage these low-cost, powerful social media tools for your healthcare organization.
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PROGRAM HIGHLIGHTS
- Join the Conversation- Connect & Identify with Current & Potential Patients
- Which social networks are the most beneficial- & easy ways to join
- Healthcare Marketing- Keys to integrating traditional & new media
- The new "Word-Of-Mouth"- Including testimonials in new media strategies
- How to communicate healthcare value and quality through online media
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- Specific Social Media Tips & Tools Healthcare Is Using Now
- Using Facebook, YouTube, Podcasts, & Twitter to your advantage
- Connecting with Patients though Healthcare Blogs- the pros & cons
- Using social media as a component of your overall marketing strategy
- Healthcare Online Brand Management- Keys to Promote a Positive Image
- Facebook, Twitter, Blogs & more - Strategies for responding to online criticism
- Ensure accountability & transparency in the social media Era
- Common social media mistakes- & what to do if you make them
- Live question and answer session - Have your specific social media healthcare marketing questions answered by our expert speaker.
- Join the Conversation- Connect & Identify with Current & Potential Patients
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SPEAKER
Patrick T. Buckley is President and CEO of PB Healthcare Business Solutions LLC, a consulting firm that assists health care organizations with strategy, marketing and management.
- Mr. Buckley has worked with many of the leading health care organizations across the country including academic medical centers, health care integrated delivery systems, community hospitals, solo and multi-disciplinary physician group practices, physician faculty practice plans, and health care associations.
- He has over 25 years of experience in strategic planning, brand and corporate communications consulting, marketing, advertising, and strategic business development for the health care industry.
- Patrick has been a featured speaker at national health care symposia, including the Society for Health Care Strategy and Market Development, and at hospital and health care associations across the country.
- Patrick is the author of The Complete Guide to Hospital Marketing, the first book of its kind written specifically for marketers and other professionals who are new to the health care marketing field. He is also the author of Physician Entrepreneurs: A Marketing Toolkit, written to assist practice administrators and physician CEOs of medical group practices.
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CPE CREDITS
This program is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org
Prerequisites: None
Program Level: Intermediate
Advance preparation: No prerequisites -
PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
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