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- Audio DVD's and CD's:
HIPAA, ARRA, & Healthcare Reform: Legal Do’s & Don’ts for Marketers
Audio Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Health care marketing and promotions are now under greater scrutiny, and violations of federal Medicare and similar state laws are no longer just a slap on the wrist. Recent HIPAA amendments in ARRA and provisions in PPACA, the recently passed health reform act, as well as recent rulings, place limitations on the delivery , content and design of marketing programs. Do you know what is and is not allowed? Join us for a 60-minute audio conference where you and your colleagues will discover:
- Legal do's & don'ts of marketing to patients post healthcare reform
- When marketing research can become subject to HIPAA restrictions
- Guidelines for offering promotional pricing or free services
- New disclosure requirements that impact promotional activities
- Special problems of marketing within social networks
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PROGRAM BENEFITS
This practical, 60-minute audio conference will provide you and your colleagues with the legal do's and don'ts of healthcare marketing and promotional activities and the use of patient contact information post healthcare reform.
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PROGRAM HIGHLIGHTS
- New HIPAA Changes Healthcare Marketers Need to Know
- Marketing to patients without prior authorization- is it still allowed?
- What changes are needed to allow marketing to continue without patient consent?
- Transfer & use of patient contact lists - what you can & cannot do
- Review of patient information- increased duties & liability under HIPAA
- What is the impact of Healthcare Reform on Patient Marketing?
- Federal & state laws that impact solicitations & marketing content
- Legal limitations on soliciting Medicare & Medicaid patients
- Exchanges & Accountable Care Organizations - will there be special rules?
- Patient Marketing Do's & Don'ts - Changes You Must Make Now
- What rules apply to Facebook, YouTube, & Social media marketing?
- Freebies, discounting & other promotions- new disclosure rules & rulings
- How to avoid enforcement actions on problematic marketing schemes
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Live question and answer session - Have your specific questions answered by our expert
- New HIPAA Changes Healthcare Marketers Need to Know
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SPEAKER
Wayne J. Miller is a founding shareholder of the Compliance Law Group, headquartered in the Southern California area with clients nationwide, which focuses on providing full service health care regulatory, administrative and transactional representation of health care industry clients, including hospitals, physicians and physician groups, long term providers and industry suppliers.
- Wayne has focused his practice in the areas of health care regulatory, administrative and transactional law throughout his nearly 30-year career. His firm's clients include health care providers throughout the U.S.
- He has served as editor and advisor for, or has been cited in, many national publications and programs, including American Medical News, ReachMD (XM Radio 160), Medical Economics, Eli Research publications and FDAnews.
- Wayne is a frequent speaker to health care providers on a wide range of relevant health care topics.
- Wayne has a B.A. degree, with honors, from Stanford University. He also has a Masters Degree in Health Care Administration and a Juris Doctor degree through a dual degree program designed by Wayne from the Ohio State University.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
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